Yukfoo X Ruby Jones colab
agency: Young&Shand (NZ)
director: Alex Dron
producer: Amy Neave
Creative director: Alan Dickson
Increasing the good
Who better to increase the goodness in you than world reknowned kiwi illustrator, Ruby Jones. The team at BLIS see their work as fighting the good fight, lead by founder Professor Raymond Tagg, their products are the culmination of his life's work. Here at Yukfoo we partnered with the only illustrator we know that is famous for doing good things in and of her work - a veritable angel by all accounts.
With the Yukfoo expertise and the Ruby Jones style and ethos we set out to make an outstanding and quriky peice to tell this story. A story of how we can all help to spread the good in our world and make it a better place.