A sweet looking instructional film for financial services provider Mastercard in which we find out how handy this particular product can be.

agency: Craft Worldwide

director: Alex Dron

producer: Amy Neave

montage cut-down version

Using the sharp graphic style of cut paper and with a nod to the illustration genius of Eiko Ojala, we explain the ins & outs of taking a multi-currency smart card on an overseas trip.  This new spot an excerpt of a much longer piece aimed at the islamic pilgrams heading for Mecca to observe Hajj & Imrah.

From the outset we knew if people were actually going to watch this spot online then we needed to find a way of balancing the intensive amount of (potentially boring) information with a sense of entertainment.   So we designed very colourful and graphic shots to please the eye and where possible we made use of creative transitions to keep the story alive.  The small doses of character animation throuhgout are finely measured to give sense of accessibility

Related Tags

character animation
character design
Alex Dron
Amy Neave

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