In a series of mildly humourous spots the character from the Ikea instruction manuals helps to illustrate six ways that Ikea can offer such low prices.

agency: BBH

director: Alex Dron

Finding the humour

A series of mildly humourous spots that set out to demonstrate a few of the ways Ikea pass on savings to their customers.  Sounds hilarious - but you'd be surprised...Starting with some pretty ordinary sounding propositions these spots took a bit of lateral thinking to squeeze out a smile.  But even the most flat sounding scenarios have little chance when in the capable hands of Alex Dron in character and skit mode.  Alex decided to focus on the physical comedy and gags to give these scenes some entertainment value rather than follow the scripts to the letter.  

Related Tags

character animation
Alex Dron

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