Bust a move in AR

A long time favourite in Kiwiland, Bluebird Chips approached us to refresh their brand penguin character and create an AR experience using Facebook's AR Lens with a 45 second music video and as set of TV commercial to accompany it.

Using Facebook Lens, which works seamlessly within the Facebook app and uses your mobile device's camera, Chippy is beamed live into your environment creating a convincing AR experience. Fans of Chippy were encouraged to send in their own dance moves to the Bluebird Facebook page, there was an amazing uptake and participation level from this side of the campaign.