Beer. The Beautiful Truth - Lion Nathan

Heck it's pretty much a super food!

agency: BMF

director: Alex Dron

producer: Amy Neave

Beer. The Beautiful Truth. Animated

If you are ready for a new found appreciation of beer then these spots are for you. Find out the beautiful truth about beer in all it's animated glory.  We've been lucky enough to colaborate with the good people at BMF Sydney on their 'Beer. The Beautiful Truth' campaign.  They needed a series of commercials that helped illustrate some good truths about the fact that it can be 99.9% sugar free AND free of nasty preservatives.  The ads were to be a bold illustration style using 2D animation, painted textures, a little depth and some fun transitions to keep things interesting and energetic.

Related Tags

character animation
character design
Alex Dron
Amy Neave

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