Delicious Demise

A beautifully rendered mixture of 2D and 3D art

agency: 72 and Sunny

director: Alan Dickson

producer: Amy Neave

Delicious Demise

We set out to create a set of four classic film genre sequences to show the adventures and ultimate demise of these daring fruit and vegetable characters for the iconic "famous in New Zealand" kiwi brand Whitlock's.  Relaunching with new flavours and packaging, which was the jumping off point for the unqiue illustrative look. We developed a beautiful custom toon shader look and tackled the whole production with a mixture of 3D and 2D animation art. Setting the pace with great animated storytelling and character action, we see a nod to a spaghetti western, barnacle encrusted pirate movies and the classic action adventure.

Related Tags

2D
CGI
character animation
cel animation
character design
illustration
commercial
TV
cinema
Alan Dickson
Amy Neave
3D
food
new
augmented reality
branding
branding
72 and Sunny
Toon Shader

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