Walls - Scoops of Happiness
The Wall's 'Scoops of Happiness' digital campaign encapsulates, in many ways, the brave new world of online advertising. Devised by Tribal DDB (Singapore) and produced by Yukfoo Animation and Waitemata Films it is a substantial project for all parties involved and uses both cutting edge technologies and old-fashioned storytelling to engage and entice the viewer to embrace both the core idea and the Wall's brand.
agency: DDB, Singapore
director: Alan Dickson
Online interactive campaign
You Tube served as a platform for over 30 minutes of interconneected content comprising recipes, fairytales and a lot of ice cream. Exploring a 3D animated world the viewer is able to choose recipes by clicking on a diorama of a classic fariytale depicted in a 'foodscape'. The viewer then experiences a seamless transition to a kitchen table top where they meet a family assembling a recipe whom, with the help of some clever food styling, cute 2D animated scenes and some handmade custom typography, demonstrate how to make it in you own home.
You can experience the entire project and try some of the recipes here on You Tube