HPB - Obesity

This playful spot was created by Yukfoo Animation in order to raise awareness of the benefits that children can attain from an active lifestyle. As childhood obesity numbers swell the Health Board of Singapore decided to encourage kids to get off their chubby little asses and get amongst some good old fashioned playground fun. Without making fun of them in the process of course.

agency: DDB, Singapore

director: Alan Dickson

Related Tags

character animation
character design
Alan Dickson
Glen Real

Related work :