Singapore Airlines - The Best Sleep Ever

A series of 6 Instagram stories created for Singapore Airlines.

agency: TBWA/Six Toes

director: Alex Dron

producer: Glen Real

Instagram Stories

Our protagonist Bert discovers the joy of the Singapore Airlines lie flat bed in a series of 6 vignettes that travellers will recognise. From wide awake and swiping on his tablet, to accidentally dropping off, to finally succumbing to sleep with his cute little teddy bear we show just how comfortable and easy it is to get a great kip with Singapore Airlines. Viewers are able to interact with the stories as they move Bert through the various stages of getting the Best Sleep Ever.

Related Tags

2D
character animation
creative
design
character design
original
content
interactive
digital
online
mobile
Alex Dron
Glen Real
Amy Neave
comedy

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