Cheeky Check-Up

agency: Clemenger BBDO, Sydney

director: Alan Dickson

Animated breast cancer awareness campaign

This series of three infographic animation TVC's shows women how they can incoprorate routine check-ups into their everyday lives.  The great power of this communictaion lies in the cheeky, humourous approach that demonstrates just how easy a self check is to do.  A lot of women are put off self checking beacuse they worry about doing it incorrectly.  We aimed for a light hearted approachable tone in this animation and paired it with a simple, fun, infographic design style in the hope it would resonate with a youthful, feminine audience. 

The contrast between the cheeky, fun tone and the traditionally anaemic formal graphic design of infographics, typically found in the likes of airline safety cards, provides a fitting metaphor to this work.   That being a sterile medical check can be done casually in a carefree moment.

We hope the campaign encourages all women to take a moment out of their everyday routines and get to know the normal look and feel of their breasts.

Related Tags

character animation
motion graphics
character design
Alan Dickson
Glen Real
Clemenger BBDO

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