agency: Clemenger BBDO, Sydney
director: Alan Dickson
Animated breast cancer awareness campaign
This series of three infographic animation TVC's shows women how they can incoprorate routine check-ups into their everyday lives. The great power of this communictaion lies in the cheeky, humourous approach that demonstrates just how easy a self check is to do. A lot of women are put off self checking beacuse they worry about doing it incorrectly. We aimed for a light hearted approachable tone in this animation and paired it with a simple, fun, infographic design style in the hope it would resonate with a youthful, feminine audience.
The contrast between the cheeky, fun tone and the traditionally anaemic formal graphic design of infographics, typically found in the likes of airline safety cards, provides a fitting metaphor to this work. That being a sterile medical check can be done casually in a carefree moment.
We hope the campaign encourages all women to take a moment out of their everyday routines and get to know the normal look and feel of their breasts.