Expect the Unexpected

A warm, character-led 2D animated spot for Apollo, following the Van Pollo family on a classic campervan getaway. Their road trip takes an unexpected turn when a group of inquisitive aliens drop in, fascinated by the family’s everyday habits and determined to understand what makes a great holiday. What follows is a run of playful, slightly absurd interactions, as the aliens pepper them with questions—turning simple moments into comedy and revealing the joy of travel through fresh eyes.

Visually, the piece leans into a clean, graphic 2D style with a grounded, adult-animation sensibility, inspired by shows like F is for Family and Koala Man. Performances are naturalistic and dialogue-driven, with humour coming from character, timing and observation rather than gags alone. The result is a charming, offbeat ad that blends heart and humour while celebrating the spirit of adventure and togetherness that sits at the core of the Apollo brand.