agency: BBH

director: Mr Kaplin

Working with Jelly London and BBH, Yukfoo directors Mr Kaplin created a online campaign for Tesco’s new Premium Credit Card. The brief for the project was to take the viewer on a seamless journey from product to potential reward, visually representing the message ‘Your purchases get you closer’. To keep the products and the potential rewards the focus of the piece they used minimal environments, a limited colour palette and simplified character designs.

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Mr Kaplin

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