Nike Magista 2
What might happen if the foot had evolved to play football?
agency: Nike Brand Design
director: Future Deluxe
Featuring Mario Gotze
Working with the Nike global football team, FutureDeluxe were briefed to create a product superiority film and numerous retail assets for the launch of the new Magista 2.
Motion Capture data of Mario Gotze and 3d body scans combined to tell the story of the new sensory Magista upper which gives instant ball to brain connectivity.