The Game within the Game
agency: Saatchi & Saatchi, Melbourne
director: Future Deluxe
Sports Data Visualisation
For the launch of Betfair’s new The Game within the Game campaign, Yukfoo directors FutureDeluxe we were approached with the brief to visualise ever changing sports data and statistics in a powerful and compelling way – for fans who follow numbers as well as the sports.
Working with Saatchi & Saatchi in Melbourne, FutureDeluxe set about creating intricate data visualised layers, applied to multiple motion captured athletes and sports sequences.
The resulting films and key visuals depict an ever changing data driven world of sports.